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Behavior
Change
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Tools and Approaches
CHANGE focuses on sustainable
solutions to key behavior-related challenges
in the areas of maternal health, child health and nutrition,
as well as HIV/AIDS and infectious disease. Because peoples' choices
can be limited by the context in which they act, CHANGE works not only
at the level of the individual, but also at community, institutional
and policy levels. Our approach always begins with careful examination
of the situation and consideration of the point-of-view of the people
whose practices are at issue.
Examples of problems that
CHANGE focuses on include "deadly delay" in seeking treatment
for sick children or women with complications of childbirth, poor health
worker performance, stigmatization of people who have HIV/AIDS and inappropriate
and inadequate use of medicines and preventive and curative health services.
However, the CHANGE approach involves focusing on assets as well as
deficits. We have emphasized community-health system collaboration and
increasing participation of populations in preventive and positive behaviors.
In addition, CHANGE advocates comprehensive approaches and building
self-regulatory systems that rely on feedback-- both positive and negative--to
sustain practices.
Sample Tools
and Approaches used by the CHANGE Project include:
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