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Integrating PMTCT and Safe Motherhood Programs: A Behavior Change Perspective
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HIV/AIDS is a critical development issue in sub-Saharan Africa, where a disproportionate number of all HIV/AIDS infections occur. HIV prevalence is now as high as 40% among antenatal care attenders in some parts of Africa. At the same time, in many sub-Saharan African nations, maternal deaths from direct obstetric causes are also extraordinarily high compared to other regions. Almost half of all maternal deaths that occur each year take place in Africa. AIDS-related maternal deaths have increased dramatically and have begun to outpace the number of deaths from obstetric causes. The high prevalence of both obstetric-related maternal mortality and HIV among pregnant women in most African nations shows the need for programs that simultaneously address both problems.

In 2001, the number of infants who become HIV+ through maternal transmission of the HIV virus during pregnancy, birth, and during breastfeeding was estimated at 800,000. Almost 90% of them lived in sub-Saharan Africa. At the country level, this translates to an estimated 40,000 AIDS-related infant deaths in Uganda, and 56,000 in Kenya each year.

Interventions to prevent mother-to-child transmission of the HIV virus (PMTCT) are now an important part of HIV/AIDS reduction programs worldwide. During the past several years, researchers have learned valuable lessons about reducing Mother-to-Child Transmission (MTCT) of HIV in resource-poor settings. One of the greatest challenges is the need to translate lessons learned from short-term clinical trials into effective, actionable, large-scale program interventions.

Both PMTCT and Safe Motherhood (SM) program planners may not always prioritize behavior change interventions (BCI)... Common behavioral objectives of PMTCT and SM programs - emphasis behaviors - and logical ways to integrate promotion of joint objectives are proposed.

Some innovative behavior change methodologies used by the CHANGE Project and other safe motherhood programs could be applied to PMTCT behavior change programs. Behavior change methodologies could help increase acceptability and utilization of PMTCT services and treatment regimens; identify key areas where a strategic multi-level approach to behavior change could enhance current PMTCT program results; and help in developing a set of standardized tools that can accelerate scaling-up of strategic, integrated behavior change interventions that support SM, PMTCT and newborn survival programs.

Barriers to Preventing Mother-to-Child HIV Transmission

Three mechanisms are essential for effective reduction of MTCT:

  1. reduce maternal viral load with ART
  2. prevent avoidable exposure to maternal virus at birth through improved obstetric practice
  3. reduce exposure to HIV through breastfeeding

Currently, improved obstetric practice is not receiving equal emphasis. All three mechanisms should be addressed in PMTCT programs especially in the behavior change program component.

Despite impressive achievements in a short timeframe, the current level of success of PMTCT programs in reaching pregnant women and their newborns with ART and other program components demonstrates the need for rapid action to refine and strengthen PMTCT behavior change strategies. Barriers which can be addressed with behavior change interventions, include:

  • missed opportunities to offer, or low uptake of, VCT during routine ANC
  • low levels of acceptance of HIV testing where it is available, by both pregnant women and partners
  • failure to return for HIV test results where rapid testing is not available
  • inadequate acceptance of ART offered to HIV+ women at ANC
  • insufficient use of facility-based delivery where improved obstetric practices can be used and ART for mother and newborn can be supervised
  • poor adherence to "take-home" ART for mother and newborn when given to HIV+ women at ANC
  • low coverage of newborns with ART even when delivered in facility
  • low uptake of recommended infant feeding behaviors to minimize MTCT

Integrating Behavior Change to Promote PMTCT and SM

Several key interventions to improve both maternal and newborn survival are common among safe motherhood, PMTCT and Saving Newborn Lives (SNL) programs. Many take place around the time of labor, delivery, and early postpartum. One of the most important potential linkages between PMTCT, SM and SNL programs is collaboration to identify, strengthen and integrate overlapping program emphases and to access the substantial expertise and experience in the safe motherhood community. Vertical PMTCT programs with emphasis solely on PMTCT may miss valuable opportunities to help avert common obstetric and newborn emergencies. This could result in successfully preventing mother-to-child transmission of HIV, only to have the new mother or newborn die from an avoidable obstetric-related cause.

Key points:

  • The most significant overlap between behavior change objectives of PMTCT and SM programs occurs in the area of improved obstetric practices.
  • Most perinatal transmission of HIV occurs during delivery so this period should be the target of the most intensive PMTCT program efforts.
  • Much more emphasis should be placed on accumulating an evidence base for the contribution of improved obstetric practices to reducing MTCT.
  • A suggested point of entry to begin integrating SM/PMTCT behavior change interventions is to focus on reducing delays in obstetric careseeking to reduce prolonged labor and rupture of membranes (ROM) longer than four hours. Both are important contributing factors to MTCT of HIV.
  • It is estimated that every year more than a million women infected with HIV deliver babies at home without professional help. One of the most important PMTCT behavior change interventions may be to inform communities and professional and traditional birth attendants that whether a birth takes place at home or in a health facility, there are improvements in childbirth related behaviors that can help to reduce HIV transmission not only to newborns, but also to birth attendants and others who may be present during and immediately after birth.
  • In addition to improving obstetric practices in maternity facilities, a set of simple, realistic obstetric behaviors to reduce MTCT during home births should be a component of all PMTCT programs in settings where home births predominate.
  • Timely use of skilled obstetric care and reducing delays in seeking, reaching and receiving skilled childbirth care should be part of behavior change objectives of PMTCT programs.
  • Behaviors that potentially reduce prolonged exposure to ruptured membranes should be emphasized to both skilled and traditional birth attendants, families and communities.
  • "Nesting" recommended PMTCT behaviors in already established SM programs may help to minimize stigma and "normalize" PMTCT interventions as part of routine maternity care.
  • PMTCT program emphasis on ART and infant feeding without addressing obstetric practices may result in deterioration rather than improvement in obstetric practices.

Behavior Change Approach

Behavior change methodologies and approaches that could be more widely utilized in integrated

PMTCT/SM programs include:

  • Reinforce need for strategic, multi-level, research-based behavior change (BC) interventions.
  • Develop and promote a set of EMPHASIS BEHAVIORS that contribute to the common goals of PMTCT, SM, and SNL programs.
  • Develop setting-specific approaches that are tailored to the needs of PMTCT/SM programs, for example in areas with low use of facility-based childbirth; high use of facility-based childbirth, "mixed" use of facility birth.
  • Add innovative methods such as concept testing, trials of improved practices (TIPS), and positive deviance (doer/non-doer) to research methods used.
  • Use "generic" PMTCT/SM behavior framework as a broad guide; validate locally and adapt.
  • Integrate separate frameworks for stigma, PMTCT, BCC that are now in use to create one comprehensive BCI approach.

Next Steps

There are many steps that must be taken to speed both the integration of PMTCT and safe motherhood programs. Some activities to support this at the global/donor level include:

  • Plan a meeting of representatives of key organizations working in PMTCT and SM behavior change to accelerate development of PMTCT BC support materials for country programs.
  • Collaboratively outline next steps for implementing PMTCT behavior change program components.
  • Develop strategies and activities to help PMTCT and SM programs rapidly integrate program objectives, behavior change objectives and delivery of integrated services
  • Develop plans for operations research to provide information on the potential effectiveness of improved obstetric practice in facilities and in communities, even in settings where NVP treatment is not yet offered; and on the effectiveness of various PMTCT BC approaches.
  • Develop a "diagnostic" tool to assess local capacity to adapt and implement comprehensive PMTCT behavior change interventions. This BC-specific tool would complement the country assessment tools now being used in several countries.
  • Develop a simple, standardized set of qualitative research instruments that all PMTCT programs could use. Results would be comparable and more easily compiled to determine trends.
  • Develop and pretest PMTCT BC materials, including a set of facility-based and community-based "PMTCT Counseling Cards" and a Users Guide, that contain simple information on the full set of PMTCT behaviors. The two sets of cards should be appropriate for health facility use by providers, or community health workers in homes and communities, and should contain the basic information required for families to make informed choices about options for the many PMTCT behaviors.
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